“FLIP IT” Becomes Zach Matari’s Latest EMPIRE Hit Single

PR Web Release

Zach Matari’s October 15th drop of “Flip It” follows the success of his recent song, “Lately”, the first single released by Matari with the international music distributor, EMPIRE.

The premise behind “Flip It” comes from Matari’s experience in COVID quarantine as he was searching for a way to creatively push forward when looking for inspiration out in the world was not an option. Throughout a year of doom and gloom for many, Matari was fortunate to strengthen virtual relationships and discover joy in content creation.

“Last year got me on the edge, I’m so, I’m so over it, I just need to break it down and flip it…”

Through his lyrics, Matari hopes the song will inspire his listeners to recognize the impact they make on the world and flip the narrative wherever and whenever possible.

While “Flip It” features a western pop sound, Matari pays tribute to his Arab roots with the instrumentation, giving listeners a unique sound when least expected. His latest single can be listened to on all music streaming platforms.

“Flip It” is accompanied by visuals shot throughout the New York City subway system and New Jersey, featuring exciting twists, turns, and dramatic scenery transitions on every corner of the screen. The video is Matari’s directorial debut, which can be viewed on YouTube.